Why the Chevy Colorado beat the Humvee.

GM could mobilize better technology, much faster, than AM General. That’s a general marketing lesson for industrial warfare.

Having written my dissertation on the Mine-Resistant Ambush-Protected (MRAP) vehicle program, I have been intrigued by the US Army’s interest in buying a technical to replace many of its Humvees. I refer to the M1301 Infantry Squad Vehicle, a tricked-out Chevy Colorado from General Motors. Granted, I predicted back in 2013 that the US Army would not buy…